The commercial real estate brokerage industry is consolidating. National platforms are growing through acquisition, expanding their footprints, and competing aggressively for market share. By most measures, top commercial real estate brokerage firms are getting larger. And yet, experienced producers keep leaving them.
Not always for other large firms. Increasingly, they are moving toward more collaborative platforms — networks where the firm’s structure actively supports individual producer success rather than competing with it. Understanding why requires an honest look at what large brokerage models were built to do, where friction shows up for individual producers, and what a different model actually offers in practice. continue