Hearst Magazines announced that it will be moving its operations for Bicycling and Runner’s World magazine to the Heritage Lanes building at 132 S.3rd St. in Easton. SVN | Imperial Realty brokered the sale of the building in January 2016.
Hearst recently purchased the rights to the magazine from Rodale, an Emmaus-based publishing company. Heritage Lanes, a former bowling alley and market, will be fit out with product testing labs and multimedia studios. It will also feature the Test Zone where passers-by can watch employees testing biking and running products. Hearst will be occupying 20,000 sf of the building.
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